To be discussed with writter Essay Example | Topics and Well Written Essays - 5000 words

To be discussed with writter - Essay ExampleIn the proposed research study, the issue to which celebrity endorsement influences the consumers will be determined. The report will not only discuss the contact of celebrity endorsement on consumers but it will also compare the consumer purchasing deportment as a result of celebrity endorsement in the past, present and future. The primary research objectives will be to evaluate the influence of celebrity endorsement on perceptions and carriage of consumers towards the brand, celebrity and advertising. To investigate the research question, both the qualitative and quantitative research methodology will be used. In the qualitative research methodology, the notional concepts and published research work will be used. Primary information will be salt away through a survey which will be conducted in location and a total of 250 participants be to different professions will be asked to fill the designed questionnaires. The questionnaire w ill be designed to collect data on demographics and selected variables. The identified dependent variables are perception of consumers about the brand, perception of consumers about the brand, attitude of consumer towards endorser, attitude of consumer towards brand, attitude of consumer towards advertisement, Popularity of advertisement, effectiveness and sales and the independent variable are Trustworthiness, characteristics of endorser, attractiveness, likeability and awareness. The collected data will be analysed through SPSS software tools such as cross tabulation, frequency analysis, correlation and internal consistency analysis.The authorisation problems that can emerge while conducting this research study include the unwillingness of consumers to cooperate, socially acceptable answers, egotism interest of public and geographical limitation. It is expected that findings of this research study will provide insights to the consumer buying behaviour and the impact of celebrity